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4.E: Investigación de Mercado (Ejercicios)

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    Preguntas de estudio de caso

    1. ¿Qué son los datos de sentimiento?
    2. ¿Cómo podría utilizarse una herramienta como BrandsEye para recopilar información sobre sus clientes? Sugerir algunas ideas.
    3. ¿Por qué BrandsEye pudo predecir correctamente los resultados del referéndum nacional sobre el Brexit y las elecciones presidenciales de Estados Unidos?

    Preguntas del capítulo

    1. Discutir la relación entre las ideas discutidas en el capítulo Datos y éste.
    2. ¿Qué es la investigación primaria?
    3. ¿Qué papel juega la investigación en línea en el conjunto de herramientas de investigación de mercado general?

    Lectura adicional

    http://s3.amazonaws.com/SurveyMonkey...martSurvey.pdf — El Smart Survey Design es un útil white paper que te ayudará a dominar la elaboración de encuestas web relevantes.

    Aprende sobre el muestreo probabilístico: https://www.socialresearchmethods.net/kb/sampprob.php

    This page titled 4.E: Investigación de Mercado (Ejercicios) was last modified on Sun, 30 Oct 2022 01:26:00 GMT and is shared under a CC BY-NC-SA 3.0 license and was authored, remixed, and/or curated by Rob Stokes via source content that was edited to the style and standards of the LibreTexts platform.