8.12: Recursos sugeridos
- Page ID
- 61906
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\(\newcommand{\avec}{\mathbf a}\) \(\newcommand{\bvec}{\mathbf b}\) \(\newcommand{\cvec}{\mathbf c}\) \(\newcommand{\dvec}{\mathbf d}\) \(\newcommand{\dtil}{\widetilde{\mathbf d}}\) \(\newcommand{\evec}{\mathbf e}\) \(\newcommand{\fvec}{\mathbf f}\) \(\newcommand{\nvec}{\mathbf n}\) \(\newcommand{\pvec}{\mathbf p}\) \(\newcommand{\qvec}{\mathbf q}\) \(\newcommand{\svec}{\mathbf s}\) \(\newcommand{\tvec}{\mathbf t}\) \(\newcommand{\uvec}{\mathbf u}\) \(\newcommand{\vvec}{\mathbf v}\) \(\newcommand{\wvec}{\mathbf w}\) \(\newcommand{\xvec}{\mathbf x}\) \(\newcommand{\yvec}{\mathbf y}\) \(\newcommand{\zvec}{\mathbf z}\) \(\newcommand{\rvec}{\mathbf r}\) \(\newcommand{\mvec}{\mathbf m}\) \(\newcommand{\zerovec}{\mathbf 0}\) \(\newcommand{\onevec}{\mathbf 1}\) \(\newcommand{\real}{\mathbb R}\) \(\newcommand{\twovec}[2]{\left[\begin{array}{r}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\ctwovec}[2]{\left[\begin{array}{c}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\threevec}[3]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\cthreevec}[3]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\fourvec}[4]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\cfourvec}[4]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\fivevec}[5]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\cfivevec}[5]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\mattwo}[4]{\left[\begin{array}{rr}#1 \amp #2 \\ #3 \amp #4 \\ \end{array}\right]}\) \(\newcommand{\laspan}[1]{\text{Span}\{#1\}}\) \(\newcommand{\bcal}{\cal B}\) \(\newcommand{\ccal}{\cal C}\) \(\newcommand{\scal}{\cal S}\) \(\newcommand{\wcal}{\cal W}\) \(\newcommand{\ecal}{\cal E}\) \(\newcommand{\coords}[2]{\left\{#1\right\}_{#2}}\) \(\newcommand{\gray}[1]{\color{gray}{#1}}\) \(\newcommand{\lgray}[1]{\color{lightgray}{#1}}\) \(\newcommand{\rank}{\operatorname{rank}}\) \(\newcommand{\row}{\text{Row}}\) \(\newcommand{\col}{\text{Col}}\) \(\renewcommand{\row}{\text{Row}}\) \(\newcommand{\nul}{\text{Nul}}\) \(\newcommand{\var}{\text{Var}}\) \(\newcommand{\corr}{\text{corr}}\) \(\newcommand{\len}[1]{\left|#1\right|}\) \(\newcommand{\bbar}{\overline{\bvec}}\) \(\newcommand{\bhat}{\widehat{\bvec}}\) \(\newcommand{\bperp}{\bvec^\perp}\) \(\newcommand{\xhat}{\widehat{\xvec}}\) \(\newcommand{\vhat}{\widehat{\vvec}}\) \(\newcommand{\uhat}{\widehat{\uvec}}\) \(\newcommand{\what}{\widehat{\wvec}}\) \(\newcommand{\Sighat}{\widehat{\Sigma}}\) \(\newcommand{\lt}{<}\) \(\newcommand{\gt}{>}\) \(\newcommand{\amp}{&}\) \(\definecolor{fillinmathshade}{gray}{0.9}\)8.1 El marketing empresarial y la mezcla de mercadotecnia
Asociación Americana de Mercadotecnia: https://www.ama.org
Administración de Pequeñas Empresas: https://www.sba.gov/
8.3 Técnicas y Herramientas de Mercadotecnia para Emprendedores
Certificación de Marketing Digital AMA: https://www.ama.org/events-training/...ification.aspx
Curso AMA on Demand: Marketing Digital: Entregando una Experiencia Personalizada: www.ama.org/events-training/... ce-051717.aspx
Anuncios de Google: https://ads.google.com/home/
Google Analytics: https://analytics.google.com/analyti...on/#/provision
Guía de Google Ads de Hubspot: https://blog.hubspot.com/marketing/google-adwords-ppc
8.4 Branding Empresarial
Guía de marca para principiantes de Hubspot: https://blog.hubspot.com/agency/deve...SHcJI2E.mailto
8.5 Estrategia de Marketing y Plan de Mercadotecnia
Lienzo de Modelo de Negocio: https://strategyzer.com/canvas/business-model-canvas
Plantillas de Plan de Marketing Hubspot: https://blog.hubspot.com/marketing/m...late-generator
Administración de Pequeñas Empresas: https://www.sba.gov/business-guide/m...arketing-sales
8.6 Ventas y Atención al Cliente
Herramientas en línea de Cialdini: https://www.influenceatwork.com/
Capacitación en ventas de Hoffman: https://sellhoffman.com/
Neil Rackman: http://neilrackham.com/
Venta por giro: https://blog.hubspot.com/sales/spin-...ultimate-guide
Zig Ziglar: https://www.ziglar.com/
El Estado de Atención al Cliente: https://offers.hubspot.com/state-of-...8-5de8fcbb40c1
Cialdini, R. B. (2001). Influencia: Ciencia y Práctica (4ª ed.). Boston: Allyn & Bacon: Explica algunos aspectos del proceso de ventas de una manera divertida y basada en hechos.