11: Toma de Decisiones
- Page ID
- 65639
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- No importa qué modelo uses, necesitas conocer y evitar las trampas de toma de decisiones que existen. Daniel Kahnemann (otro ganador del premio Nobel) y Amos Tversky pasaron décadas estudiando cómo las personas toman decisiones. Encontraron que los individuos están influenciados por sesgo de exceso de confianza, sesgo de retrospectiva, sesgo de anclaje, sesgo de encuadre y escalada de compromiso.