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6: Creación de ofrendas

Última actualización

29 oct 2022
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- 5.5: Preguntas y actividades de discusión
- 6.1: ¿Qué compone una ofrenda?

Anonymous
LibreTexts

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La gente compra cosas para resolver necesidades. En el caso del iPod, la necesidad es tener un mejor acceso a la música, lucir genial, o ambos. Las ofertas son productos y servicios diseñados para entregar valor a los clientes, ya sea para satisfacer sus necesidades, satisfacer sus “deseos” o ambos. Discutimos las necesidades de las personas en otros capítulos. En este capítulo, discutimos cómo el marketing satisface esas necesidades a través de la creación y entrega de ofertas.

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