Google stores the date of the first time it indexed a page — on popular sites this date is usually within a couple days of the true publish date (on unknown sites it is much less reliable). Again, thi...Google stores the date of the first time it indexed a page — on popular sites this date is usually within a couple days of the true publish date (on unknown sites it is much less reliable). Again, this is not a rock-solid publication date, but we can say that there was some content at this URL at this date, and in most cases, with a URL like this, that means the story was up by then.