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1.5: Semana 5 - Ethos (Carácter, Credibilidad)

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    Ethos (a veces llamado un llamado a la ética), entonces, se utiliza como un medio para convencer a una audiencia a través de la autoridad o credibilidad del persuasor, ya sea una figura notable o experimentada en el campo o incluso una celebridad popular. Determinamos Ethos observando el tono, estilo y credibilidad del orador, las fuentes y la publicación. Lo determinamos estableciendo la autoridad y credibilidad del argumento y del arguer. Es un elemento esencial del modelo de llamamientos retóricos de Aristóteles. La palabra Ethos significa “carácter” o “credibilidad” o “calificaciones”.

    This page titled 1.5: Semana 5 - Ethos (Carácter, Credibilidad) is shared under a CC BY license and was authored, remixed, and/or curated by Andrew Gurevich (MHCC Library Press) .