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A • B • C • I • L • M • P • R • S • T • V • W

A

attitudinal loyalty

14.2: Gestión de Fidelidad

B

behavioral loyalty

14.2: Gestión de Fidelidad

Branding

6.4: Branding, Etiquetado y Empaque

budget, authority, need, and time (BANT)

13.3: Métricas de Ventas (Medidas)

buzz

14.1: Comunidades de clientes

C

customer relationship management (CRM)

13.1: El papel que juegan los vendedores profesionales

I

independent agents

13.6: Subcontratación de la función de ventas

influencer marketing

14.1: Comunidades de clientes

L

labeling

6.4: Branding, Etiquetado y Empaque

loyalty programs

14.2: Gestión de Fidelidad

M

manufacturer’s representative

13.6: Subcontratación de la función de ventas

P

packaging

6.4: Branding, Etiquetado y Empaque

procurement

9.1: Abastecimiento y Adquisición

R

role conflict

13.1: El papel que juegan los vendedores profesionales

S

sales cycle

13.3: Métricas de Ventas (Medidas)

social media

14.1: Comunidades de clientes

Social network

14.1: Comunidades de clientes

Sourcing

9.1: Abastecimiento y Adquisición

spiffs

13.6: Subcontratación de la función de ventas

spreader effect

14.2: Gestión de Fidelidad

SWOT analysis

2.2: Componentes del Proceso de Planeación Estratégica

T

trade salesperson

13.1: El papel que juegan los vendedores profesionales

transactional relationships

13.2: Relaciones con los clientes y estrategias de venta

V

viral marketing

14.1: Comunidades de clientes

W

word of mouth

14.1: Comunidades de clientes

A

B

C

I

L

M

P

R

S

T

V

W

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