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Principios Básicos de Mercadotecnia Internacional (Mariadoss)

  • Page ID
    68504
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    Este libro de texto puede ser utilizado para un curso de Mercadotecnia Internacional de nivel introductorio. Aunque el término 'Marketing Internacional' se ha utilizado a lo largo del libro, el contenido será más o menos aplicable si se leen en el contexto de un curso de 'Marketing Globa'. Por lo tanto, el libro de texto también puede ser utilizado para un curso de nivel introductorio en 'Global Marketing', y animo a los instructores del curso de pregrado 'Global Marketing' a adoptar este libro de texto.


    This page titled Principios Básicos de Mercadotecnia Internacional (Mariadoss) is shared under a CC BY-NC-SA license and was authored, remixed, and/or curated by Babu John-Mariadoss.