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Mercadotecnia
Libro: Principios de Mercadotecnia

Libro: Principios de Mercadotecnia

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29 oct 2022
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Principles of Marketing enseña la experiencia y el proceso de hacer marketing, no solo el vocabulario. Lleva cinco temas dominantes a lo largo para exponer a los estudiantes al marketing en el entorno actual: lógica dominante del servicio, sustentabilidad, ética y responsabilidad social, cobertura global y métricas.

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