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Mercadotecnia
Libro: Principios de Mercadotecnia (Lumen)

Libro: Principios de Mercadotecnia (Lumen)

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30 oct 2022
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Diseñado para enseñar a los estudiantes los principios fundamentales del marketing en la era digital, este curso utiliza estudios de casos actuales y escenarios atractivos del mundo real para ayudar a los estudiantes a reconocer y analizar el marketing tanto en los negocios como en la vida cotidiana. A diferencia de algunos textos de marketing que tratan el marketing digital como un complemento, estos materiales del curso incorporan el uso de datos, comunicaciones digitales y estrategias de marketing digital a lo largo del curso, reflejando el marketing moderno en la práctica.

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